Last Tuesday copywriter Martin Conroy died. He was 84 years old.Martin is renowned for creating what might well have been the most mailed direct mail piece of all time. With only minor changes this piece ran continuously from 1975 to 2003.
Barely two pages long, it was the major circulation builder for the Wall Street Journal.
See this letter in Ken Mc Carthy's blog
Story telling is perhaps the most powerful copywriting technique.
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1 comment:
Thanks for the information Milton.
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