Michael Robertson's Response To Steve Jobs Call

February 8, 2007

Dear Steve,

First let me say that your iTunes/iPod success is unprecedented and awe inspiring to me. Your impact on digital music is astounding. I read your open letter to the music industry and wanted to respond. It's great seeing the #1 DRM vendor in the world acknowledging that DRM is an issue. I've been talking about this since I founded MP3.com so it's nice to finally have someone with your prominence raising awareness on this topic (read You Own Nothing - the highest rated blog post I've ever written).
Rubbermaid

I want to challenge you to take actions to bolster your words to insure you are genuine and your letter wasn't simply a deflection shield to escape government scrutiny. In your letter you stated that currently "customers are being well served with a continuing stream of innovative products and a wide variety of choices." The incompatible chaos of digital music today is not serving customers or the music industry particularly well. I think you know this too which is why you posted your letter calling for change. I agree with your suggestion that the industry is already selling non-DRM files on CDs so it's not a big leap to selling them online (of course, as you know, non-DRM files are available online from many unlicensed sources so now it's just a question of whether the industry is going to put a price tag and make some money on this behavior). You mentioned that licensing your FairPlay DRM technology is problematic. Microsoft widely licenses its similar DRM technology and it doesn't seem to be any more or less secure than yours, so I'm not sure I agree with you. But instead of focusing on political posturing I want to focus on real solutions that can change the industry.

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