Sleep--The New Bottled Water?

An article in the New York Times discribes Yelo a new salon on West 57th Street that sells anxious New Yorkers the promise of a brief but cocooning sleep.

Is it likely that a business in selling sleep could thrive?

Yelo 's model is seven private chambers that can be rented for 20- to 40-minute naps. Twenty minute naps cost $12.Each hexagonal pod has a beige leather recliner, dimmed lighting, a soporific soundtrack and a blanket of Nepalese cashmere. Clients may also book reflexology treatments, designed to lull the body to sleep, for their hands or feet starting at $65.

"Sleep is the new bottled water. Although it can be had free, it is increasingly being marketed as an upscale amenity. Nationwide, sales of prescription sleeping medications reached about $3 billion in the first nine months of last year, according to IMS Health, a healthcare research firm. That does not include the more than $20 billion spent on nocturnal accouterments like pillowtop mattresses, adjustable beds, hypoallergenic pillows, white-noise machines and monogrammed cashmere pajamas."--according to a quote from the article.

Read the Full Article and decide whether selling sleepis a great idea